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Breast Cancer Month Getting Boost from Airlines, Hotels

As October is the month where we keep breast cancer and cures in focus, some travel companies are making it easy to give back

by Business Traveler

October 9, 2019

During October, passengers on all Allegiant flights can join the fight against breast cancer by drinking pink.

Allegiant is donating the proceeds from the sale of pink in-flight refreshments to the National Breast Cancer Foundation (NBCF), whose mission is to provide access to early breast cancer detection, education, and support services. Since 2014, the airline has donated more than $100,000 to NBCF.

The refreshments, including Minute Maid Pink Lemonade ($2) and Jose Cuervo Pink Lemonade Margarita ($7), will be available for purchase on all Allegiant flights during October, which is Breast Cancer Awareness Month.

Flight crews will also wear special pink uniform accents to show their support of the cause. Recently, Allegiant hosted an event at the company’s Las Vegas headquarters to announce the fundraiser. Pilots and flight attendants modeled pink attire while attendees enjoyed samples of the pink refreshments.

Hyatt Regency Maui Paddles for a Cure

The Hyatt Regency Maui Resort and Spa makes things easier each year with its annual fundraiser Paddle for a Cure campaign for breast cancer throughout September and October, the official month for breast cancer awareness. This is the sixth annual iteration of the popular fundraising program, which makes many of the resort’s activities an option for supporting breast cancer charity.

It begins with Cabanas for a Cure, which uses the proceeds from guests booking private cabanas by the pool to support Susan G. Komen Hawaii. These dedicated, limited-edition cabanas use special fabric made by local designer Jana Lam.

Guests reserving the pink-fabric “Pink Ocean Hales” (it is Hawaiian for house) face Ka’anapali Beach and enjoy of two strawberry daiquiris or mai tais for $305 plus tax for eight hours at a time. They are decked out in seaflower pineapple print accents that are favorites of hotel regulars looking for things to Instagram.

Many of the property’s restaurants add special pink-themed menus for the occasion with proceeds from each meal supporting the charity. A pre-fixe menu at Asian restaurant Japengo is also part of the fundraiser through the end of October. By the pool, guests can order the Pineapple Cocktail for a Cure among other specialty cocktails, which come in a signature cup.

The kids club will also have activities that help to support the charity, too. Other events at the resort include a golf tournament and ocean paddling activities (hence the official name of the fundraiser). Over Labor Day weekend, there was also a Drums of the Pacific Luau where a portion of all tickets sold for the event go toward charity. Stargazing for a Cure allows guests to explore the stars and constellations while also supporting the charity.

The resort will also host families who have been affected by breast cancer in partnership with the Jack and Jill Late Stage Cancer Foundation. A silent auction features items such as a standup paddle board and hotel stays at various Hyatt properties to generate proceeds.

All guests and visitors to the resort can participate, and there is no official rate to book for the fundraiser. For tickets to any of the Hyatt Maui’s Paddle for a Cure events, tickets are available online.