Jetblue Refreshes Mint
Airline’s business class product gets new menus, wellness oriented amenities and premium headphones
Jetblue is revamping its Mint business class product, offering new dining menus, wellness amenities and premium headphones. The new product is rolling out across all Mint flights over the next six weeks, starting Nov. 18.
The new inflight dining experience, developed by New York-based Delicious Hospitality Group in partnership with Chef Ryan Hardy and wine director Grant Reynolds, features a rotating menu of small plates, inspired by the group’s three New York city restaurants, Charlie Bird, Legacy Records and Pasquale Jones.
In addition to a selection of international wines, the menu will also include craft cocktails ‘to be shaken on-board,’ while plate ware has been designed to mimic the restaurants’ tabletops. Passengers can also access music playlists from the restaurants.
Four new wellness-oriented business class amenity kits have been developed with travel kit company Wanderfuel. Kits will include a rotating selection of healthy snacks, supplements and personal care items such as face creams, deodorant wipes and body mist sprays.
The kits are inspired by the time of day and destination where passengers are flying, and include ‘Awake’ for breakfast and morning flights, ‘Flow’ for lunch and dinner flights, ‘Sleep’ for overnight flights and ‘Renewal’ for Caribbean flights.
Sleep accessories were created by mattress company Tuft and Needle and includes a convertible blanket with a built-in foot pocket, memory foam-lined pillow and ‘snooze kits’ which include a matching eye mask and ear plugs.
Jetblue will also provide passengers with custom MH40 Over-Ear headphones from Master and Dynamic, a New York-based luxury audio brand, to use for the inflight entertainment.
The carrier describes this revamp as a precursor to the “fully reimagined version” which is set to launch on its London service in 2021.
“This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet,” said Elizabeth Windram, vice president of marketing at Jetblue. “And for those who can’t wait to see what we have in store for our London flights, well let’s just say this is a little teaser for what we have in mind.”
