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Delta Fields Trial of Digital Seatback Menus

The menus are initially available for Delta One customers on A330 flights between Boston and Amsterdam

March 16, 2021

Delta Air Lines is launching a trial of digital seatback menus on selected international flights, with plans to expand the service across it fleet. The menus are initially available for Delta One customers on A330-operated flights between Boston and Amsterdam.

The airlines says the technology will “reduce waste, streamline service and allow flight attendants to connect with customers more safely.” The trial one of a number of new inflight technology investments the carriers says it is making “in touchless and frictionless features in the air and on the ground.”

In addition Delta has also introduced tap-to-pay technology for the contactless payment of onboard purchases.

Initially customers will be able to purchase earbuds using their mobile devices or contactless-enabled credit cards and have receipts e-mailed to them.. As more inflight food and beverage options return, the service will expand “to all onboard sales.”

Delta has recently unveiled a number of technology developments, including a pilot program launched in February to use facial recognition for selected customers on domestic flights to verify their digital ID. The technology is being tested Detroit Metropolitan Wayne County Airport.

In January, Delta announced the selection of Viasat’s Ka-band satellite inflight connectivity (IFC) solution. The airline says the new technology will lay the groundwork for a true full, fast and free inflight Internet experience as well as future enhancements and personalization on customer seatback screens.

“At Delta, we think big, start small and scale fast to improve the experience for our customers,” said Bill Lentsch, Delta’s chief customer experience officer. “Not only will these new features provide peace of mind in the pandemic era by reducing touchpoints, they’re a key element of our vision for easing every step of the travel journey.”